MIDPOINT Feature Launch is a professional training programme open to creative teams of filmmakers (scriptwriter, director and producer). The five-month program is intended for emerging film professionals who are developing their first and second feature film projects.
MIDPOINT Feature Launch
This program was created to provide support to writers, producers and directors to enable them to constructively participate in the development process. MIDPOINT Feature Launch is a professional training programme open to creative teams of filmmakers (scriptwriter, director and producer).
The five-month program is intended for emerging film professionals who are developing their first and second feature film projects, helping them to integrate into the marketplace by facilitating experience in international collaboration and networking opportunities.
During two one-week long residential workshops the teams will work on creative development of the script as well as on the development, production & promotional aspects of their projects. Between both residential workshops, tailor-made online consultations will follow, according to the need of each project.
Residential workshops consists of group work within small groups of participants, each being led by internationally renowned and experienced script consultant, accompanied with plenary sessions and one-to-one meetings by international team of experts from different areas of audiovisual industries, in-depth meetings with guest tutors and inspired master-classes and case-studies by renowned film-makers and other film professionals.
In the end of the second residential workshop, a MIDPOINT Development Award of 8.000 EUR will be awarded to one of the participating projects. Moreover, several other partner and networking awards (participation on co-production markets) are to be announced soon.
Workshop 1: June 10 – 16, 2017
Workshop 2: October 15 - 21, 2017
Workshop 1: Ohrid, Macedonia
Workshop 2: Písek, Czech Republic
/ teams of writers and/or directors and producers
/ projects of first and second feature films
March 24, 2017
/ 1st participant / 1000 EUR per participant per both workshops
/ 2nd participant / 800 EUR per participant per both workshops
/ 3nd participant / 800 EUR per participant per both workshops
The fee includes accommodation, board and tuition at BOTH workshops. Travel costs are NOT included.
MIDPOINT DEVELOPMENT AWARD
MIDPOINT Development Award of 8.000 EUR
will be awarded to one of the participating projects.
CONNECTING COTTBUS AWARD
Selected projects from MIDPOINT Feature Launch will get the unique chance to present themselves during this newly launched pitching event within connecting cottbus co-production market. The projects will also be granted the opportunity to get individual consultations with international film professionals and experts who are attending the event.
One producer will be handpicked to go on to participate in the professional training program for producers, ROTTERDAM LAB 2018, which takes place during IFFR/International Film Festival Rotterdam in January 2018.
Midpoint Feature Launch’s 2017 Plenary Lecture by Christina Pelekani is an introduction to film marketing.
For filmmakers, marketing is probably the last thing that they want to consider. Not anymore. Nowadays, filmmakers are responsible for the marketing, sales and distribution of their project.
The lecture will focus on the 3 valuable C’s, which in marketing terminology stand for Consumer, Convenience and Communication. There will be presented the “secret weapons” of marketing – positioning, benchmarking, SWOT analysis, definition of target audience; promotion for blockbuster vs. indies, distribution models, Film Marketing in the digital age, plus useful tips for creating the best possible promotional materials in order to stand out from the clutter, will be also part of the presentation.
One of the lecture’s objectives is to help the producers think both like a film business investor (B2B) and a fan (B2C).
The goal of the plenary is to point out to the producers that marketing is truly their friend.
The plenary lecture of Danijel Hočevar, Producer Consultant of Midpoint Feature Launch’s 2017, will explore the main characteristics and different possible financing sources for film and audiovisual production, available in Europe today, from public support to market sources and from fiscal / tax incentives to private equity.
Sales agent and CEO of New Europe Film Sales (named one of the "future leaders in sales & distribution" by Screen International). His session gives an overview of the current situation of the international market in terms of audience, project potential and sales, including advice on how to work with sales agents and how to position your project on the market, with a focus on recent titles from Eastern and Central Europe.
Jan will also give concrete examples of the marketing campaign they did on some of his films, including Rams (Cannes Fiulm fesrtival’s Prix Un Certain Regard Cannes 2015) and United States of Love (Berlinale’s Silver Bear 2016).
Plenary Lecture by Alessandro Gropplero is a complete survival kit for emerging producers ready to explore the “wild” and diverse world of international co-production markets.
The plenary will focus on how to best choose the market for your project, when is the right time to expose yourself, what materials you are supposed to prepare and whom you could try to meet, always keeping in mind that not every market fits your project so before taking any decision better to know what you are exactly looking for.
What is the role of the producer and what is the role of the director? What is the kind of dialogue, relationships or partnership, that should take place throughout the process of setting up the production? If and when to embark on the journey of co-productions and how to talk to film funders and talk them into your project? What kind of dialogue should main partners conduct during the film production?